“Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” ~Will Rogers
AT&T Cellular phones recently created a beautiful ad campaign using hands painted with make-up positioned to look like other objects juxtaposed with their phone products. The ads are brilliant as anyone would love to stare and marvel at the amazing craftsmanship of the make-up. It’s almost a game of “Where’s Waldo” as one stares at the ad to figure out just where and what the hands are doing to create the images. As I looked through these beautiful ads, I wondered where could their marketing team go from here? It would be pretty hard to top these ads as far as their intrigue is concerned. Here I am, someone who has the simplest cell phone that can be purchased. It dials and I call people. It’s practically a cordless phone that just happens to travel farther from the house. So why am I even drawn to these ads? What use do I have for a new cell phone? Hardly any. I’m not a big “phone person” and don’t frequently talk on the phone. I keep things until they break or seriously just fall apart. I’m not into waste or changing to a new phone just because it comes in a new color that I like. I am not their demographic. And yet, these ads just drew me in like a moth to a flame.
Their complex artistry, composition, and photography make them transform from advertisements to art. I am intrigued. I almost wish there were a signature on the bottom of each one from the artist(s) that help create them. This is a true case of pop art as predicted (and perhaps created by) Andy Warhol. Remember the soup cans? Who can forget them? I think these beautiful ads will reign amongst other pop icons through history. Take a look at all of them, peruse the imaginative ads and contemplate (as I am doing now), did someone sell their soul to the devil for these ads?